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Our Mission

The Office of Trademark Licensing and Enforcement serves the University by promoting and protecting its name, marks, colors, brands, and all identifiable properties.

  • Boise State has licensing agreements with over 375 companies.  Boise State University merchandise sales are among the Top Selling 50 Universities nationally according to the Licensing Company (IMGCL).
  • The purpose of the Licensing Program is to ensure appropriate use of the trademarks of Boise State University both on campus and off campus.  These apply to all instances of use of Boise State University’s name and trademarks.
  • The Licensing Department also manages and oversees the licensing of images and audio-visual content relating to the University, as well as music licensing including the Fight Song.

The mission of the Trademark Licensing Program is to:

  1. Ensure proper control and use of Trademarks associated with Boise State University;
  2. Establish the process of granting authorization for legitimate internal and third-party use of University Trademarks;
  3. Ensure that the University generates revenue for its students and programs through a reasonable license royalty for the use of its trademarks;
  4. Protect all University Trademarks from unauthorized uses; and
  5. Promote the University in a consistent and uniform manner to protect the University’s reputation, name and image by permitting only appropriate uses by officially licensed vendors with the assurance that only quality products bear the University’s Trademarks, and to protect the consumer from inferior products bearing University Trademarks.